Professional Digital Marketing Services - Farzana Tabbasum Consulting

Farzana Tabbasum Consulting

Our Services

Helping NGOs Secure Sustainable Capital

A future where social-sector organizations and public institutions are inclusive, accountable, well-governed, and financially sustainable, enabling equitable access to education and social services.

Search Engine Optimization (SEO)

Enhancing a website's visibility on search engines like Google through strategies such as keyword optimization, content creation, and link building.

Pay-Per-Click (PPC) Advertising:

Managing paid advertising campaigns on platforms like Google Ads and social media to drive targeted traffic and generate leads or sales.

Social Media Marketing (SMM)

Developing and executing social media strategies to increase brand awareness, engagement, and conversions on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.

Content Marketing

Creating and distributing valuable, relevant content (such as blog posts, videos, infographics) to attract and retain a specific audience, ultimately driving profitable customer action.

Email Marketing

Designing and sending targeted email campaigns to nurture leads, build relationships with customers, and drive sales or conversions.

Website Design and Development

Building responsive, user-friendly websites optimized for performance, usability, and search engines.

Conversion Rate Optimization (CRO):

Analyzing website performance and user behavior to identify areas for improvement and implementing strategies to increase the percentage of website visitors who take desired actions.

Analytics and Reporting

Providing regular reports and analysis on the performance of digital marketing campaigns, including key metrics such as traffic, leads, conversions, and ROI.

Inclusive Education & Policy Advisory

We support organizations and institutions to design and implement inclusive education systems aligned with national and international frameworks.

NGO Setup, Compliance & Governance

We assist new and existing NGOs in building legally compliant, governance-driven, and donor-ready organizations.

Grant Strategy, CSR & Resource Mobilization

We help organizations move from ad-hoc fundraising to strategic, predictable funding pipelines.

Program Design, M&E & Impact Systems

We design programs that donors fund—and systems that sustain them.

Institutional Capacity Building & Training

We deliver structured training and advisory services for leadership teams, educators, and program staff.

Our mission

Driving NGOs Legally

To strengthen organizations and institutions through inclusive policy frameworks, education systems support, and funding-ready structures that deliver long-term social impact in Pakistan and comparable contexts.

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Faq

Frequently Asked Questions

Get quick answers to frequently asked questions about our services and processes.

How long does a typical project take to complete?

Project timelines vary based on scope and complexity. Most websites take 6-8 weeks, while marketing campaigns typically require 4-12 weeks for optimal results. We’ll provide a detailed timeline during our initial consultation.

How do you measure success in your projects?

We establish clear KPIs at the project’s start and use advanced analytics tools to track progress. Regular reports keep you informed of performance metrics, ROI, and goal achievement.

What makes your agency different from others?

Our combination of data-driven strategies, creative excellence, and proven results sets us apart. We’re not just service providers – we’re growth partners who invest in understanding your business and industry deeply.